Marketing Analytics Team Lead

Shutterfly Haifa is looking for Marketing Analytics Team Lead The role is to ensure actionable insights into the customer base are generated through deep-dive behavior analyses, campaign response analyses, and management of a self-service reporting environment, supporting the marketing strategy teams for Shutterfly Consumer Group. The role will help develop Analytics Roadmap across brands by gathering stakeholder requirements, prioritizing efforts based on capacity, developing the proper analytical methodology, identifying and locating requisite data, and presenting the results in a digestible format for those without technical backgrounds. The role will also need to respond to ad hoc / planning requests for analysis for planning purposes that will be used for understanding campaign performance for email, onsite, direct mail, and other channels as they develop; analyses should incorporate impact from multiple channels. The Marketing Analytics team is also the business owner Tableau reporting suites layered onto the marketing datamart. The ideal candidate will own this reporting universe used for self-service by the Strategy team.
🧡SQL and Advanced Excel experience- MUST