Head of Native Word-Line
Wordline O&O
Full Time
Tel Aviv Region
Wordline O&O a few entertainment magazines with millions of readers from all over the world. We are looking for an enthusiastic head of native that will lead the company to its next step.
Responsibilities:
Lead paid acquisition efforts across native platforms to achieve volume, quality, and ROI goals.
Analyze the performance of marketing campaigns with data and metrics and optimize accordingly.
Develop innovative solutions, such as layout optimization, content strategy and more.
Monitor user behavior and provide regular reporting on results.
Identify new partners, platforms and optimization opportunities to drive campaign performance.
Lead, conduct and analyze market research, to determine company business development and strategy.
Requirements:
1 year of experience in native media buy for content websites companies.
Taboola, Yahoo Gemini, Outbrain Proven expert -a must (at least one of the platforms)
Deep understanding of content website ecosystem.
Have a macro strategic orientation, while utilizing a hands-on approach where needed
Exceptional analytics skills and experience working in a metrics driven environment.
Outstanding creativity and drive; excellent written and oral communication skills; strong attention to detail.
Successful track record in leading revenue driven and cost-effective business growth at scale.
Out-of-the-box thinker. Ability to identify and launch innovative marketing channels, strategies and campaigns.
