Marketing Manager

Description
We are seeking an exceptional Email Marketing Manager to join our fast-growing growth marketing team who is eager to set a vision, grow our email programs and help evolve and shape our core product from a very early stage. With support from our design team, you’ll have the opportunity to drive our email strategy from ideation to implementation as well as work with the marketing and product team on an aggressive test-and-learn agenda to redefine our core value proposition in the direct-to-consumer space. This is an ideal role for a creative candidate eager to apply their skills to build something from scratch and drive meaningful results for a leading company in the beauty industry.

RESPONSIBILITIES
Map out client content calendars and email strategy at the beginning of each month.
Develop and manage execution of email campaigns.
Write persuasive sales copy for all sales campaigns.
Create visually appealing emails according to client brand standards.
Develop and maintain segmentation strategies for behavioral based emails.
Analyze email performance and data and make improvements.
Report email performance data to internal team and clients
Configure, analyze, and maintain automated email flows.
Perform A/B tests throughout workflows to be constantly improving campaign results.
Stay up to date on best practices for eCommerce email marketers.
Communicate with clients and internal teams
Planning and implementation of end-to-end workflow related to product launches, promotions, website merchandising and overall ongoing site content and SKU management
Identify asset needs and initiate briefing through handoff and QA for SKUs, promotions and content updates on site based on marketing calendar
Accountable for excellent email quality assurance, anticipating problems and resolving issues quickly. Ensure all images, copy, products and promotions are functioning and rendering properly on site

REQUIREMENTS
At least 2 years of eCommerce email marketing experience.
Up to date knowledge of best email marketing practices.
Excellent persuasive copywriting skills.
Strong interpersonal and communication skills
Strong project management skills